Woman holding Poom foundation bottle and smiling at the camera

Natural Glow

Shop our non-comedogenic foundation made without pore-clogging ingredients.

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For acne-prone skin300+ ingredients banned
Made in KoreaPEG-free
Loved by sensitive skinBuilt for breakout-prone skin

★★★★★ 3,000+ customers chose Poom for glowy, pore-friendly coverage.

Shop by Shade

Skincare bottle with a beige color swatch on a light gray background
#100 Fair Neutral
$46.00
a close up of a bottle
#200 Light Neutral
$46.00
a close up of a bottle
#300 Medium Neutral
$46.00
a bottle of liquid foundation
#400 Tan Neutral
$46.00
a brown liquid foundation with a white lid
#500 Deep Tan Neutral
$46.00
a brown liquid foundation with a white lid
#600 Deep Neutral
$46.00
Female looking straight

Intentional Skincare

A Korean beauty brand with purpose.

Our Story
Guide & Glow Spatula by Poom

Glide & Glow Spatula

Designed to help you apply foundation in even layers.

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MADE WITHOUT PORE-CLOGGING INGREDIENTS

NIACINAMIDE
HYALURONIC ACID
CERAMIDES
NIACINAMIDE

Smooths and brightens skin while minimizing the look of pores for a more even, radiant complexion.

HYALURONIC ACID

Deeply hydrates and plumps skin, reducing the appearance of fine lines for a smoother, dewier look.

CERAMIDES

Strengthens the skin barrier, locking in moisture and protecting against environmental stressors.

NIACINAMIDE
NIACINAMIDE

Smooths and brightens skin while minimizing the look of pores for a more even, radiant complexion.

HYALURONIC ACID
HYALURONIC ACID

Deeply hydrates and plumps skin, reducing the appearance of fine lines for a smoother, dewier look.

CERAMIDES
CERAMIDES

Strengthens the skin barrier, locking in moisture and protecting against environmental stressors.

Makeup product with applicator and brush on a light blue background
BUNDLE

The Perfect Base Kit

$69.00

Your all-in-one solution for achieving a smooth, natural, and long-lasting foundation finish.

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"I’m really enjoying this foundation so far! For reference, I have combination skin, oily in the T-zone, acne-prone, and sensitive. I’m using shade 300, which has a medium-neutral undertone. What I love most is the radiant glow it gives me. I just lightly powdered my T-zone to keep the shine under control."
— Eunice
"Finally the perfect foundation for dry, acne prone skin that actually delivers on its promises!! I developed hormonal acne on my chin after having my daughter and the dryness that goes along with trying to treat it. This foundation is so versatile. You can apply less for a more natural look but I was also pleasantly surprised by the coverage you can achieve when you build it up (I literally don’t need concealer) and my chin doesn’t look like a flaky mess at the end of the day!"
— Carly C.
Skincare bottle with a beige color swatch on a light gray background
Natural Glow Hydrating Foundation
Eunice
Carly C.
Founder holding Poom foundation bottle in shade 300

I started Poom after constantly breaking out from pore-clogging ingredients. There are over 300 of them found in beauty products—we use none.

Poom is an acne-safe Korean beauty brand where people with acne-prone and sensitive skin can finally shop for makeup without the fear of breakouts, like I used to have.

— Irene Ham, Founder